ALEX GALOFRÉ TRAINER AND COACH SPECIALISED IN NEUROLEADERSHIP XAVIER MARCET CONSULTANT IN CORPORATE STRAGEGY, INNOVATION AND ENTREPRENEURSHIP We help leaders become more aware of who they are as lea-ders and the impact they have on their teams. Our goal is to help them discover who they are as individuals and how this influences their leadership. We firmly believe that self-awa-reness is the first step towards embracing an ac-tive role in the cultural transformation of an orga-nisation. It is an enormous challenge that requires persistence, consistency and, above all, time and constant effort. And it is clear that SEAT S.A. mana-gers are already demonstrating that they are the leaders they want to be, and that they are prepa-red and committed to leading this transformation with determination and responsibility, willing to be protagonists and not just spectators.— ALEX GALOFRÉ TRAINER AND COACH SPECIALISED IN NEUROLEADERSHIP SEAT S. A. is a company made up of peo-ple who are accustomed to taking ad-vantage of opportunities in the face of adversity. This resilience has made it a community capable of confronting cha-llenges unimaginable for other compa-nies in the sector. The transformation began long ago. The CUPRA case will not only contribute to the Volkswagen Group in terms of sales of a new brand. It will be seen as a management experience to be studied in the most important business schools. I believe that SEAT and CUPRA will be an example to inspire the Group and the sector. For this to ha-ppen, CUPRA needs to be consolidated and sell a lot more. The question of transformation is not so much whether SEAT S.A. is ready, for it has shown that it is.— XAVIER MARCET CONSULTANT IN CORPORATE STRAGEGY, INNOVATION AND ENTREPRENEURSHIP