Watch the video presentation of the CUPRA challenge by J.A. Bayona here CUPRA’S COMMITMENT TO CINEMA CUPRA’S COMMITMENT TO CINEMA The world of cinema is constantly in need of new voices that dare to tell new stories. Through these competitions and its continuing sponsorship of the Sitges Film Festival – the world’s most important cinematic showcase dedicated to fantasy and horror cinema – CUPRA continues to underline its commitment to cinema and creativity to keep inspiring the world from Barcelona. Watch the video presentation of the CUPRA challenge by J.A. Bayona here