PEDRO MADURGA cupra DEALER DEVELOPMENT ManageR JAVIER ALONSO CUPRA Dealer Network manager A GREAT ACTIVATION PLATFORM A GREAT ACTIVATION PLATFORM The CUPRA City Garage in Madrid joins a network of eight other centres dedicated to our brand located throughout the world. Nine centres that will collabo-rate with each other to enhance their cultural and social programming. Collaborations that already occurred during the recent Fashion Weeks in Paris and Milan or with TV Boy’s Garage Takeover trave-lling exhibition, and they will go even further in the coming months with three new openings, increasing synergies and becoming a truly powerful activation platform. After the opening, Sven Schuwirth, Executive Vice-President for Sales and Marketing, and Cécilia Taïeb, CUPRA Global Director of Communications, talked about the future of the brand PEDRO MADURGA cupra DEALER DEVELOPMENT ManageR This new space ensures a comfortable shopping experience for customers, offering locations for car configurations and product displays, in addition to sales negotiations and closing. Demonstration cars are always available in a separate car park nearby. JAVIER ALONSO CUPRA Dealer Network manager The CUPRA City Garages are flexible modular spaces that represent a key activation environment for our brand. They are welcoming spaces open to the general public located in the city centre, in iconic central areas with the possibility of interacting with the brand’s DNA and its products.