CRISTINAVALL-LLOSADA CASA SEAT & CUPRA CITY GARAGE MANAGING DIRECTOR The opening ceremony, hosted by David Broncano, included the participation of CUPRA CEO Wayne Griffiths; Jordi Hereu, Minister of Industry and Tourism of Spain; José Luis Martínez-Almeida, Mayor of Madrid; and Jaume Collboni, Mayor of Barcelona. KHALEdSOUSSI DND & CUSTOMER EXPERIENCE MANAGER AT CUPRA CUPRA is unstoppable. The opening of the CUPRA City Garage in Madrid is another step towards developing the brand world-wide. The new space is part of our network of nine City Garages located throughout the world, places that have become the most di-rect connection point between the brand, its users and the general public. Besides being the largest, the one in Madrid is the most iconic of our entire network. Our intention is for this centre to become the embassy of a new tribe, that of CUPRA, arriving in Madrid to integrate into its cultural life and be a unique and ideal place to live the CUPRA expe-rience and seduce a diverse and passionate public. That is why we have chosen a unique location, the city’s iconic Calle Serrano. The perfect setting for visitors to leave the centre obsessed with the CUPRA DNA and experience in our arrival in the capital of Spain. The beginning has been spectacular. In the first 40 days, more than 3,000 people have visited the Garage, 13 events have been organised, we already have more than 1,600 followers on Instagram, and we have even sold 3 cars. Famous personalities such as Broncano, Los Javis, Najwa Nimri, Dani Martín, Paul Thin and Ale Galán have also been able to discover our CUPRA space in Madrid. This looks promising, guys! The opening in Madrid marks the culmi-nation of an exciting complex project in which over a hundred individuals from various departments within the com-pany and external suppliers have each played a role. The City Garages serve as the brand’s flagship locations, typically located in prominent locations within major cities worldwide. In addition to serving as sales centres for vehicles, these locations must also facilitate the brand expe-rience. And when we refer to brand experience, we are referring to music, restaurants, lifestyle... A uni-queness that makes the search for an iconic space complex given that many factors must be taken into account, such as location, spatial distribution, the aesthetics of the property and its commercial envi-ronment. Although it may seem contradictory, these local conditions help us achieve one of our goals: to make CUPRA a relevant global brand. An example of this is the new City Garage in Madrid, a symbol of the innovative, diverse and disruptive nature of our brand.