READ MORE READ MORE Welcome to a new issue of ONETRIBE magazine! T he biggest transformation in our history continues unabated. The road to electrification continues to complete stages. And it does so featuring ourCUPRA brand during a year of major launches. We have just premiered the new CUPRA Leon and CUPRA Formentor, with which we want to turn our bestseller into a brand icon. We have unveiled the CUPRA Born VZ, the most powerful version of our first all-electric car, and after the summer it will be the turn of our new hero, the CUPRA Terramar, as well as the arrival on the market of the CUPRA Tavascan, which was tested by media and employ-ees at the International Media Days event. Our obsession with design also includes expanding the horizons of the CUPRA Collection, with the CUPRA Beach Capsule, presented during the Primavera Sound festival, partnerships with one of the most prestigious sports events in the world, such as the America’s Cup, and with major lifestyle brands, such as the new MAM jewellery collection. The lat-ter’s revolutionary style and creative freedom are in line with CUPRA, taking attitude and design to another dimension to continue inspiring the world from Barcelona. Add to this the opening of our largest CUPRA City Garage in the world in Ma-drid, as well as the resigning of our global partnership with Barça and our ambassador Marc ter Stegen, and we have the perfect ingredients to continue our exponential growth to become a global brand. Electrification is the future of CUPRA and our company. And this transformation includes our future battery assem-bly plant in Martorell, which is beginning to become a reality, drawing us nearer to our ambition of having one of the best electric car factories in the world. A goal that is also forcing us to transform ourselves in our everyday, including projects to foster management leadership, initiatives such as ‘Leaders for the Impulse’, or promoting digitalisation and innovation with projects such as ‘The Big Pitch’, in which we test internal innovation, as well as other initiatives that aim to improve the experience of our customers and bolster our commitment to sustainability. This constant activity is reflected in this issue of ONETRIBE magazine, playing a key role in our company’s strength, as demonstrated by our exceptional financial results for 2023, with the highest operating profit in our history. Cécilia Taïeb GLOBAL DIRECTOR OF COMMUNICATIONS FOR SEAT & CUPRA